Manila Shopaholic

FreewayEnsemblesSolo_MIDYEARSALE2012

Oops, I know that this maybe a little late because this already started yesterday but anyway, I’m still posting this because it will be on until August 5! Hope you can drop by if you have time!

Hey Guys! It’s the time of the year again. Mid-year = mid-year sale or end of season sale. And one of the brands that will be having their annual sale is BAYO. The brand that had a very HUGE controversy recently because of all of the ads that they have released. Something that I wouldn’t want to comment about because when I saw that ad – I didn’t really get what message it was conveying. Anyway, bottom line is, it’s still a Filipino brand and I would still encourage everyone to BUY FILIPINO!

So what are you waiting for? Go now to the nearest BAYO store and shop til you drop! Just kidding

Collaborations, collaborations. That’s the name of the game now. Especially for Freeway, Ensembles, Solo and 22BC and mind you, I do believe that they’re doing such a great job in it.

Who is Lisa Macuja-Elizalde?

Lisa Teresita Pacheco Macuja-Elizalde is a Prima Ballerina. She is the first Philippine ballerina and first foreign soloist who ever joined the Kirov Ballet in 1984. In the Philippines, she is the Artistic Director of Ballet Manila and Vice-Chairman of the Philippine UNESCO National Commission. She was also the Commissioner of the National Commission on the Role of Filipino Women. She is also the Directress and faculty member of the Ballet Manila School – a training center for ballet professionals who are steeped in the Russian Vaganova method. (from Wikipedia)

All good things must come to an end…

In about 3 years time, Lisa Macuja-Elizalde is set to retire in three years and will dance her last full-length “Swan Song Series” in a series of performances. To show their support, Freeway has released Limited Edition Lisa Macuja Shirts and this collection is now available in all Freeway stores.

Freeway’s Limited Edition Shirts

Freeway loves Art. With its well-loved National Artist Collectors’ Series, the brand has already established its name in celebrating various forms of Art by bringing creative fusion of fashion and works of art of our National Artists—literature, visual art and fashion design. And this time, Freeway embraces another form of art that brought pride to the country, Ballet. Freeway pays tribute to Philippines’ prima ballerina, Lisa Macuja-Elizalde. Lisa is set to ease into retirement within the period of three years and will dance her last full-length “Swan Song Series” in a series of performances. The production kicked off last year with “Swan Lake” and “Romeo and Juliet”. The entire series will unfold in the next two to three years. To support this significant event, Freeway created a special edition “Swan Song Series” sublimation tee- shirt that immortalizes the signature ballets of Lisa Macuja-Elizalde. This limited edition collection is now available in all Freeway stores nationwide. www.freeway.net.ph

Connect with Freeway thru Facebook http://facebook.com/FreewayOnline and Twitter http://twitter.com/FreewayOnline. Also, check out http://www.balletmanila.com.ph.

Swan Lake

I checked out the Ballet Manila site and I saw that “Swan Lake” will be shown on October 7, 8, 9. This will be the last full length performance of Lisa Macuja-Elizalde which also happens to be one of the most revered of the ballet classics. It’s a must see for all dance lovers.

Have a happy week ahead everyone!

Hugs and Kisses,
Manila Shopaholic

For the past few seasons, Freeway featured different artists in the collections that they had. Now, it’s time to make the Ramon Valera collection shine. This is actually the fourth installment of the much celebrated collection – National Artist Collectors’ Series of Freeway which I think is really genius because we would be able to give credit and respect to these really great people.

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This Ramon Valera Holiday collection features Valera’s signature creative cut, silhouette, bead work, embroidery and hand-drawn sketches. And to launch this really fabulous event, Freeway help ad intimate gathering that celebrated the life and the works of Valera. This was held last October 12, 2010 at the Row at Glorietta 5. The event was hosted by Tessa Prieto-Valdez and was also graced by a lot of special guests such as Madame Imelda Romualdez-Marcos, Peching Zulueta-Gomez (Valera’s niece), Aureo Alonzo, Nick Legazpi, Jr.

The fashion show had a 60′s theme. Each model wore dramatic head pieces and really great makeup done by Piandre. This line has around 2 dozen styles to choose from which would definitely fit the different sense of styles of Freeway’s followers.

This collection includes woven dresses, tunics, dramatic blouses and sublimation graphic tees. The interpretation of Valera’s legendary creations were executed in a variety of methods, such as updated bead work, modern silhouettes, print images of his sketches and digital images of his bead works on graphic tees. The collection is actually available already at all Freeway stores. And all items will have their own gift packaging that includes a swing tag of Valera’s biography and A “Valera” signature on chosen styles.

Aside from the fashion show, Freeway held an exclusive one-night viewing of the different gowns by Ramon Valera. The following gown owners graciously lent their prized possessions to be admired by the public: Elvira Manahan, Margarita Romualdez, Susie Bayot Ortigas, Adelaida Mendoza, Maritess Pineda, Evelyn Teehankee, Fe Leyson Qua, Caridad Velez Leyson.

You can view the collection at Freeway’s Website (http://www.freeway.net.ph). Aside from that, you can also follow Freeway via their Twitter account (http://twitter.com/FreewayOnline).

Find out why I’m soo excited this month of June.