The concept behind this brand is all about being an eco-chic. Ultimately, this just means that the brand, Ylla Shoes, wants to be a brand that’s known for making use of Filipino indigenous textiles and integrating it with a globalized sense of style and design that ultimately appeals to their target market.
Together withe being Filipinos and proud business owners here in the Philippines, they want people to know and believe that the products here in the Philippines are produced and made with high quality. They also would like to promote the vast amount of natural textile and resources that’s waiting to be tapped and a talented pool of footwear makers that can produce shoes with that can compete with the Global Standard.
How did this business start?
The whole group behind Ylla shoes got into this business because of their senior thesis project wherein they were required to propose and implement a business strategy. To make their project more meaningful and useful, they did something that was connected with their passion so it was not hard for them to develop and further continue this after their college graduation. Luckily, they had a group mate who had a background in the footwear industry (their passion) and all they had to do was conceptualize the brand that would be perfect for them, as representatives of the brand, and for their chosen target market.
And just like any passionate-infused project, this brand became their “creative outlet” and was the perfect avenue wherein they can apply everything that they have learned in college as AB Management Economics majors.
Their newest collection:
For this newest collection – the Clara Wraparound Sandals utilize various types of natural textiles like raffia and abaca. For their other designs, they have experimented with beads and faux leather. However, for this collection the predominant collection are nudes and pastels – accents of salmon, lilac, nude pink, etc.
Clara Wraparound Sandals
These elegantly chic wraparound sandals go well with any outfit which are perfect for day and night! On top of that, these sandals come in 3 different colors: pink/green, plain and purple. All of these sandals are made up of Raffia on top and has rubber non-skid soles. The straps are locked via Velcro.
These sandals are perfect for any kind of fit from normal to wide width making it flattering for anyone.
All of these are priced at Php1,200 each.